A while ago I was scrolling my Pinterest feed and came across this quote.
I remember thinking to myself, "Damn right." 😅
People often call someone else lucky when they achieve great results, get a job they wanted, or launch a business.
What nobody (or very few people) sees is the number of times this person failed before they got it right. Not a lot of people share their failure stories, and that creates an image of overnight success.
I, personally, tried many side projects in marketing besides my main job: influencer marketing, video and photography, and being an Instagram influencer. Did I fail in all of these things? One could say so.
I like to think about it as an experiment. You can try something and realize that you hate doing it or that this particular occupation doesn’t fit your character or your lifestyle or whatever. Or you might actually fail and learn from it.
Isn’t that a success?
Now you have knowledge, experience, and perspective you didn’t have before. If you keep doing the “rinse and repeat” exercise, eventually you will have the skills to achieve what you really want.
I feel like making mistakes and "failing" is a necessary part of the learning process. Think about it. You love learning from someone who made many mistakes and now tells you what to do to avoid them.
Without making those mistakes, they would never know what to do to avoid them, and how to actually improve. That’s what makes these people valuable and interesting.
Now I encourage you to make a list of your own "failures" and write down what you learned from them. It can be anything.
Here’s my personal example: I posted stories in the evening. As a result, almost nobody saw them because a big part of my audience lives in Europe. Lesson learned: pick a time that works for both time zones (8-10 a.m.).
It can be that simple. So how many times did you fail, and what did you learn from them?
Best,
Karina
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